Skip to Content Skip to Navigation

Don't Just Style It - SMASH IT!

Introducing SMASH IT – the ultimate hairstyling paste designed for barbers, hairdressers, and clients who demand high performance.

With its strong hold and semi-matte finish, SMASH IT lets you mould and style hair into any shape without the greasy feel of traditional products.

This professional-grade product is perfect for salons and barber shops looking to offer clients the best in hairstyling solutions.

Created by Frank Ciccone - 2023 AMBA International Barber of the Year, 2024 AMBA Hall of Fame Inductee, and owner of International Salon of the Year "Hair by Ciccone.

Smash It Logo

Why Choose SMASH IT for your Barber Shop or Salon?

  • Strong Hold, Oil-Free: Keeps hair in place all day with no stickiness, hardness, or residue.
  • Restyle Anytime: Flexibility to reshape your hair throughout the day without losing hold.
  • Perfect for Short Hair & Braiding: Achieve clean, sleek braids and control fly-aways and frizz effortlessly.

Voted #1 Best Men’s Styling Product 2023 Australian Modern Barber Awards (AMBA).

Frank Cropped Socials

Take your hairstyling game to the next level with SMASH IT. Whether styling short hair, moulding creative looks, or perfecting braids, SMASH IT ensures precision, control, and a semi-matte finish every time.

Heiniger Australia Pty Ltd is proud to be the exclusive distributor of SMASH IT for barbers and hairdressers across Australia and New Zealand.

Order SMASH IT now – contact Heath Morley, Sales Manager - Barber & Beauty, Heiniger Australia:
+61 417 484 692 or hmorley@heiniger.com.au

Smash It Jar Cropped With Shadow
Barber Stylist Category Banner V03

Find a Stockist